Who We Are

The Board of Trustees

ABC is currently governed by five trustees who are responsible for the overall running of the charity and ensuring that it meets its objectives, as registered with The Charity Commission. The trustees are also the directors of ABC, as it became a registered company (8633950) in 2014.

Daniel Magson (Chair) has run fundraising teams for 3 years for a variety of charities. With a specialism in Events and Community Fundraising Daniel is a board member for the Institute of Fundraising Special Interest Group. Daniel recovered from a 5 year battle with Bulimia over 3 years ago and hopes to bring both his professional and personal experience to help drive ABC.

Karen MacKenzie (Treasurer) is a qualified accountant and auditor with a global network of professional firms providing audit, tax and advisory services. Karen is also a school governor and volunteers with the Princes Trust Mosaic secondary schools' mentoring programme.

Adrian Sutherland MBCS has over 25 years' experience in the IT industry, has held senior roles for large transformation programmes including the NHS, South Australia Health and Western Australia Health and has a strong background in health system integration and implementation.

Victoria Page has a long career in analytics, digital marketing, CRM and technology. She has worked in pharmaceuticals, telecommunications and most recently driving behavioural change in the water industry.  She is also a qualified fitness professional and has personal experience of eating disorders and is passionate about raising awareness of eating disorders and removing taboo.

Victoria Sumner has personal insight into eating disorders and is passionate about education and support for those with eating disorders. She is head of Business Change & Delivery leading Strategic Transformation and Enablement for a global financial institution.

Chief Executive Officer

Joanne Byrne joined ABC as Chief Executive Officer in early 2021 following the retirement of Jane Smith in December 2020. Joanne was formerly Interim CEO of Metabolic Support UK, a charity offering advocacy and support for those affected by rare and inherited metabolic conditions.


The Right Reverend James Jones KBE (former Lord Bishop of Liverpool) – an appointment made after his retirement and specifically due to his interest and continuing, outstanding public service. Bishop Jones advises the Home secretary on the family and previously led the Enquiry into the Hillsborough disaster.

The Board of Advisers

Dr C Buckland PsychD, UKCP, MBACP, UPCA

Dr D Dawson Bsc, MBA, MBBS 

R. McGregor BSc, PGDIP (diet) RD, PGCert (sports nutrition)

Dr E Rich Associated Fellow of the Royal Society of Medicine